The world of SEO is changing on an almost daily basis. With the announcement of recent changes to local listings as well as endless algorithm updates, it can be difficult to know what’s acceptable and what’s not when it comes to proper SEO practices.
SEO taking second place
However, there is certainly more to business than proper SEO practices. Yes, SEO is very important when it comes to properly optimising your pages and encouraging traffic to your website. But there are plenty of other tactics you need to be focusing on, such as creating high-quality content, crafting compelling email marketing campaigns and maintaining strong social media pages.
The customer is always right
Another important technique is to focus wholeheartedly on what your clients want and need. Get into the minds of your consumers and craft exceptional content around your users’ needs. That content needs to be completely tailored to your target market, using language that they know, love, understand and most importantly, use. That content also needs to be uploaded onto your social media channels so that it can gain maximum exposure.
Converting leads into paying customers
If your users can relate to your content, they will be much more likely to become regular visitors to your website, who will eventually convert into leads, who will eventually convert into paying customers.
Google’s priority is the consumer
This will benefit your business far better that trying to trick Google or impress search engines with your SEO techniques. And Google’s priority is the customer, not the algorithm. The company wants users to have the best possible user experience when using the search engine, and this is not possible if companies resort to black hat techniques such as keyword stuffing or content theft.
Meta data possesses no SEO value
When uploading content onto your website it’s important to fill in the meta data, even though meta descriptions actually possess no SEO value. Instead, they act as a sort of ‘bait’ when users perform a search on Google, enticing them in with their persuasive, interesting call to action (see here for our top tips on how to create meta descriptions).
Closing thoughts
Crafting content around search engines’ needs first is not the way to go if you wish to provide your users with an immersive, enjoyable experience that encourages them back to your site for more. For this reason, crafting your content specifically around your users’ needs will definitely benefit you much more, both in the short and long term, keeping them browsing through your site for longer, which automatically tells Google that your site provides value to its users which will ultimately make your site rank higher anyway.
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